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The Great Buy New Zealand Hams Campaign is a grassroots initiative founded by Waikato dairy farmer and rural advocate Walt Cavendish, dedicated to ensuring Kiwi families can enjoy Christmas hams that are 100% New Zealand–farmed.
Every year, thousands of tonnes of imported pork is turned into hams and smallgoods in New Zealand, often from pigs kept in cages or stalls that are banned under our own animal-welfare laws. That’s not fair on our farmers, and it’s not fair on consumers who assume they’re buying local.
This campaign is created to shine a light on the issue, celebrate the butchers and brands doing it right, and help shoppers find real New Zealand hams proudly born and raised under our standards, our care, and our laws.
By choosing Born & Raised in NZ ham this Christmas, you’re backing local jobs, stronger animal welfare, and a fair go for New Zealand farming.

The Born & Raised in NZ mark means your ham came from pigs farmed right here — under New Zealand’s strict animal-welfare laws and independently verified PigCare™ standards.
New Zealand farmers are proud to meet some of the highest animal welfare standards in the world — backed by law, transparency, and care.
But right now, imported pork products can come from farms overseas where pigs are still kept in stalls and cages banned here. That’s not fair to our farmers or the animals.
Animal Policy International (API) has shown that more than 83% of New Zealanders believe imported animal products should meet the same welfare standards as those required here. It’s a simple principle — fairness, not loopholes.
By choosing hams that are Born & Raised in New Zealand, you’re supporting farmers who care, protecting our welfare standards, and standing for a fair playing field.
We’re updating our Buy NZ Ham Directory this week — soon you’ll be able to find butchers and brands near you using 100% New Zealand–farmed pork.
Check back soon to find your local NZ ham and make it a true Kiwi Christmas! 🎄🇳🇿
Make it a true Kiwi Christmas — buy hams made from 100% New Zealand pork, proudly Born & Raised in NZ.
Imported pork often comes from farms where pigs are kept in cages or stalls banned under New Zealand law. When you buy local, you’re backing Kiwi farmers, fair standards, and animal welfare done right.
✅ Look for the Born & Raised in NZ label
✅ Ask your butcher where their ham comes from
✅ Share and tag #BuyNZHams
🎅 Real Farmers. Real Standards. Real Ham.